WeChat: why is it failing to compete in the West?
WeChat is the most popular smartphone app in China. Having conquered that market, it's spent the past few months trying its hardest to break into the western world. Here's why that's not going to happen.
What is WeChat?
The answer to this question is a little complicated. At its core it's a messaging app, yes, but it's been expanded to do a lot more. In China, WeChat is used for essentially everything, including games, payments, transport, and even sharing important documents.
If this sounds like a mess